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November 01, 2009



gosh, this is so reminiscent of where the sports industry was a few years ago. make a trainer pink and hey presto it is a womans trainer!....Then they realised that there was actually a market out there and now it is huge and still growing...we still have a long way to go - and some people in the industry still don't get it, but things are certainly better than they were. Mind you I hear that pink still outsells everything else....


Yup, Pink is one of Dells best sellers, some women seem to want to embrace that stereotype. The important thing is that there is an alternative for those of us who don't want it.

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