Now, if you know anything about the hierarchy of fashion shows, you will know one thing. Where you sit is very important. The front row is usually reserved for the fashion super pack; big wig editors such Anna Wintour Grace Coddington, Carine Roitfeld and the like, as well as the hot celebrities of the moment. It is not usually a place for 13 year old girls, unless of course Lourdes decides to accompany Madonna on a mother and daughter bonding session ('hey mom, what shall we do today, I know lets go to a couture show!').
The question is, was it really Tavi's hat that annoyed the Grazia team, or was it their relegation to the second row, to sit behind a very small fashionable child!
Tavi's blog is a sweet, quirky take on fashion as seen through the eyes of a teenager. There is no doubt she is bright and will probably end up as a fashion designer or a journalist, but she is in no way a threat to the serious journalists out there. Was it sour grapes on the part of the Grazia team, or are they right? Why should a teenager who writes for fun, be given a front row seat?
The question of how bloggers fit into the future is a tricky one. There is no doubt we that we are part of the future. Clever and experienced bloggers know their stuff and are up there with the mainstream media. Our views will become increasingly influential as readers seek honest recommendations and opinions and our ability to post on the spot information is making some of the monthly magazines look old, as soon as they are published.
The worry for us oldies is while we know our stuff and have years of experience in our industry, some of the younger more naive bloggers, do not. They can find themselves being hailed as the 'next big thing' and courted by big brands and PR's who want to promote their products. Those of us with experience know exactly what they are up to and will only forge relationships with companies we feel an affinity with and even then, we make it quite clear from the start that despite any freebies or goodie bags (actually there aren't that many!!) we are under no obligation to write anything nice about their products. We also wouldn't write anything really horrible, we try to be constructively critical or choose to write nothing at all. The most important point of all, is that we are honest and have integrity. This video by Suzy Menkes sums it up.
On Fashionblogs from Mary Scherpe on Vimeo.
If we were asked to sit on the front row (so not going to happen) we would be incredibly flattered and a little suspicious.
Anyway, shouldn't Tavi have been at school?