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Johnnie Boden is quite possibly the poshest person I've ever met, apart from my friend Josie, who is so posh her grandmother used to dress in mens clothes, now that is posh!
We've actually only met Johnnie briefly, a couple of times. Once when he was showing Mary Portas round the Boden press show, we had a conversation about the blog (Johnnie loves it BTW!) and Amanda and I were desperately trying to press our Womens Room cards into Marys hand, with me babbling 'we used to work together'. But that's another story.....
Anyway, we have mentioned before how much we really like Boden and we think the new Limited Edition range sounds like a great idea. It does what it says on the tin and is only available in small quantities, which means you won't be bumping into other women in Southwold/Paidstow/Whitstable this summer wearing exactly the same skirt. They are also using more luxurious fabrics and a more focused colour palette.
We haven't actually seen the range yet, so are reserving judgment. But it sounds like a great idea and we like the look of some of the styles, particularly the dresses, which seem to have a vintage feel.
Available in February, check out the Boden website regularly for updates. We think Johnnie might have out poshed himself this time!
Girl in stripey top looks like my gorgeous niece Florence! x
Posted by: steffi | January 21, 2011 at 10:16 AM
Boden's a victim of its own success really, isn't it? I really like a lot of their stuff, but I just could never bring myself to buy anything because it would be like tattooing Middle Class Sucker across my forehead. And yet, because the limited edition clothes here don't shout out Boden, and are just a bit so-what? I don't want them either.....
Posted by: Dinah Hall | January 21, 2011 at 10:30 AM
Interesting point Ms Hall, perhaps by losing their 'Boden-ess' they are less covetable? What does anyone else think? Ax
Posted by: amanda | January 21, 2011 at 12:05 PM
I know what you mean Dinah, it is SUCH a middle class range and despite the fact we are all SO middle class we dont actually want to look too stereotypical.
Let us know what you think when the range comes out.
J x
Posted by: jane | January 21, 2011 at 12:15 PM
OO Steffi I must tell Flo she will be delighted to be compared to a model.
J x
Posted by: jane | January 21, 2011 at 12:16 PM
Looks like same ole same ole to me. What it needs to do is get a bit more adventurous with the silhouettes specifically on dresses.
Word to the wise Johnnie there are dress shapes other than the shift you know...
Also, I'm ranting now - the shift dress is possibly the most difficult shape to wear as you get older and your body proportions change.
I have had a £50 Boden voucher sitting by the tea cosy in the mug cupboard for a year now . I keep going on the site determined to treat myself (not the nephews or nieces) but nothing says buy me.
Posted by: lorna | January 21, 2011 at 06:21 PM
Interesting we are not feeling the love for Johnnie and his new range. Glad to have your comments and feel exactly the same about the shift dress lorna.
Jx
Posted by: jane | January 21, 2011 at 06:27 PM