Trend Watch: Rough Luxe

Are you fed up with the sterile perfection of designer hotels. Do you yearn for " A little bit of rough in a luxurious London, or a little bit of luxury in a rough part of London."

Look no further than Rough Luxe, the new hotel set in the not so luxurious Kings Cross area. The Grade II listed building was transformed by designer Rabih Hage and combines old and new furniture and art, luxury fabrics and cheap materials and eclectic colour combinations. With only nine rooms and breakfast served by our very favourite deli, Ottolenghi, it feels like staying in someones rather grand if slighly shabby home.

Rough Luxe isn't just a hotel, it's also a new way of re-defining luxury. The team have plans to develop the concept for more hotels, restaurants, bookshops and food and drink retail destinations.   "Rough Luxe is a new way of looking at luxury as part of time and not only part of of an object of consumption. The Rough Luxe definition of luxury is: Time for reflection, personal encounters with people, nature, architecture and environment as well as food and social and cultural experiences linked to geographical locations."   Rough luxe is a term we could become very familiar with in 2009.
Rough Luxe 1 Birkenhead Street London WC1H 8BA Tel: +44 (0)207 837 5338 Fax: +44 (0)207 837 1615   Rough Luxe

 

Comments

[steffi]

This quote from your entry today "Time for reflection,
personal encounters with people, nature, architecture and
environment as well as food and social and cultural experiences
linked to geographical locations" COMPLETELY, UTTERLY, TOTALLY describes our feeling as a family when we arrived in our new home in Switzerland fresh from Consumer-overkill in the UK. I love it and I love that it's spreading! Although I don't like the term "Rough Luxe", to me it's more like "Real Life". x

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